About Lexy Tabbert

Lexy Tabbert

Director of Sales & Marketing | Beadles Chrysler Center

Lexy Tabbert leads sales and marketing strategy for Beadles Chrysler Center in Bowdle, South Dakota, helping local drivers find the right Chrysler, Dodge, Jeep, or Ram vehicle with clear information and a down to earth buying experience.

With more than seven years of hands on automotive marketing experience, Lexy specializes in CDJR focused SEO, paid digital advertising, inventory marketing, analytics, and website conversion improvements. Her work is built for rural markets where trust matters and people want help without pressure.

CDJR Dealer Marketing Ram Truck and Work Vehicle Focus Jeep Lifestyle and Local Search Paid Digital Ads Analytics and Reporting
Lexy Tabbert Director of Sales and Marketing at Beadles Chrysler Center

CDJR Marketing Leadership in Bowdle

At Beadles Chrysler Center, Lexy focuses on marketing that helps real buyers shop confidently for work trucks, family vehicles, and adventure ready SUVs. That includes everything from Ram trucks that earn their keep to Jeep models built for weekends at the lake or the ranch.

What Lexy manages

  • CDJR SEO strategy for model pages and inventory visibility
  • Paid digital ads that prioritize leads and vehicle listings
  • Inventory merchandising strategy that improves SRP and VDP performance
  • Website conversion improvements that respect buyer hesitation
  • Analytics, reporting, and performance insights across channels
  • Service marketing support and long term customer retention
Dealership marketing and analytics work scene
Tip: This image works best as a supporting visual for marketing strategy.

Beyond the Dealership

Outside the dealership, Lexy applies her marketing skills to family businesses and personal brands. She supports the growth of her husbands construction business and helps market her fathers walleye guide service on Lake Oahe.

She also creates content around family life on the Missouri River, chasing walleyes with young kids in tow while teaching life lessons, building memories, and proving that big dreams and family life can coexist.

Family fishing on the Missouri River near Mobridge South Dakota
Family horseback riding and barrel racing in South Dakota

Marketing Philosophy

Lexys approach to marketing is rooted in measurable performance, relationship building, and authenticity. She has always been a numbers person and loves digging into data, finding patterns, and turning insights into action.

Her favorite part of marketing is the people. The relationships she has built across the industry have shaped her leadership style and her belief that trust is the most valuable conversion tool.

One of her proudest professional achievements is being accepted into a national automotive marketing 20 Group, an accountability circle of peers who challenge her, support her, and have become some of her closest friends.

Connect with Lexy

For professional updates, marketing insights, and life in South Dakota, connect with Lexy here:

Questions About Lexy Tabbert

Who is Lexy Tabbert?

Lexy Tabbert is the Director of Sales and Marketing for Beadles Chrysler Center in Bowdle South Dakota, specializing in CDJR digital marketing, SEO, and inventory visibility.

What does Lexy Tabbert do at Beadles Chrysler Center?

She leads paid digital ads, CDJR SEO, inventory merchandising strategy, website conversion improvements, and analytics reporting to help shoppers find the right Chrysler, Dodge, Jeep, or Ram vehicle with confidence.

How long has Lexy worked in automotive marketing?

Lexy has more than seven years of hands on automotive marketing experience with a foundation in dealership service operations and customer retention.

What topics does Lexy write about?

Lexy writes about CDJR inventory marketing, dealership SEO, local search visibility, digital advertising, analytics, and practical marketing systems built for rural and regional markets.

What makes Lexys approach different?

Her work blends data driven strategy with real dealership operations experience, focusing on performance while prioritizing trust and community relationships.

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