Here is the 2027 news that matters for this comparison: the Wrangler Rubicon did not change. Jeep spent the 2027 model year on special editions for the Sport line and a refreshed color chart, and left the Rubicon's Rock-Trac transfer case, heavy-duty axles, front and rear lockers, sway-bar disconnect, and 33-inch tires exactly as they were. So whether a 2027 Rubicon is a better buy than a Bronco Badlands or a 4Runner TRD is not about what is new. It is about which of three very different ideas fits the country between Bowdle and the river.
I already wrote the broad Wrangler-versus-Bronco piece for 2026, and it still applies; if you want the whole lineup compared, start with our Wrangler vs Bronco comparison. This post is narrower: none of these three will ever see a rock ledge around here. They will see cattail sloughs in October, drifted section lines in January, a slick boat ramp in May, and 200 miles of highway to the Hills. That is the test I am going to use.
On This Page
- What are the three of them, really?
- Sloughs, gumbo, and section lines: which one gets through?
- Which one is the best South Dakota winter vehicle?
- Hunting and the lake: dogs, decoys, doors off, and the boat ramp
- The honest highway and daily-driver answer
- How to compare all three from Bowdle in one afternoon
What Are the Three of Them, Really?
The Rubicon is a solid-axle, body-on-frame 4x4 with a removable top and doors and the most hardware Jeep puts under a Wrangler. The Bronco Badlands is a body-on-frame 4x4 with an independent front suspension, a removable roof and doors, and Ford's drive-mode approach. The 4Runner TRD is a body-on-frame wagon with a fixed roof, a rear locker, and a reputation for running forever.
One thing to say up front, once: Beadle Auto Group sells the Bronco at Beadle Ford, a few miles from where I am writing this, and we sell the Wrangler here at Beadle's Chrysler Center in Bowdle. You will not get trash talk from me about a truck my family also sells, just the differences, and they are real. Our Ford store wrote its own take, and it is worth reading both.
Here is the 2027 Rubicon spelled out, so we are comparing a real truck and not a brochure. The rivals are described in general terms on purpose; I am not going to quote somebody else's numbers and get them wrong.
| What it is | 2027 Wrangler Rubicon | Bronco Badlands | 4Runner TRD |
|---|---|---|---|
| Front suspension | Solid Dana 44-class heavy-duty axle | Independent front suspension | Independent front suspension |
| 4x4 and low range | Rock-Trac heavy-duty part-time, 4:1 low range | Selectable 4x4 with G.O.A.T. terrain modes | Part-time 4x4 with low range |
| Lockers | Electronic front and rear, standard; front sway-bar disconnect | Front and rear lockers available | Rear locker on TRD models |
| Top and doors | Removable soft top or hardtop, removable doors, folding windshield | Removable roof and doors | Fixed roof; doors stay on |
| Tires and clearance | 33-inch off-road tires, about 10.8 inches; 35s available (about 12.9 inches) | Off-road tires; ask Beadle Ford for current specs | All-terrain tires; ask a Toyota dealer for specs |
| Towing (properly equipped) | 3,500 lbs on the 4-Door, 2,000 on the 2-Door; Class II hitch standard | Comparable light-duty towing; verify with Beadle Ford | Light-to-moderate towing; verify with Toyota |
| Transmission choice | 6-speed manual standard with the V6; 8-speed automatic optional | Manual on some builds; automatic | Automatic |
Sloughs, Gumbo, and Section Lines: Which One Gets Through?
For the wettest, softest ground we have, the Rubicon has the most tools: a 4:1 low range, lockers on both axles as standard, and a front sway-bar disconnect that keeps all four tires on uneven ground. The Badlands can be equipped with lockers at both ends and does very well on a two-track; the 4Runner TRD's rear locker handles most gravel and pasture work but leaves it with the fewest tools when it gets truly soft.
What a solid front axle buys you here is not rock-ledge articulation, it is the way the whole axle steps over a frozen rut or a washout without changing the geometry under the tire. Independent front suspension, which both the Badlands and the 4Runner use, gives a smoother, more car-like ride on washboard and pavement, and that is not a small thing over 60 miles of gravel. That is the central trade-off in this whole post: the solid axle is tougher and simpler, the independent front is more comfortable, and you cannot have both.
The lockers deserve a plain explanation. Open differentials send power to the tire with the least grip, which in a cattail slough is the one already spinning in black muck. A locker forces both tires on that axle to turn together. The Rubicon ships with both and a 4.10 axle ratio behind 33-inch tires, and you engage them with a switch. On the Badlands, front and rear lockers are available, so make sure the one you are looking at actually has them. On the 4Runner TRD you get the rear, which is what most people use most of the time, but there are October mornings on a slough margin where the front one is the difference between driving out and calling somebody with a Ram.
Mind the tires as much as the lockers
The Rubicon's LT285/70R17 off-road tires are a big part of why it walks out of gumbo, and also why it hums on the highway. The Xtreme 35 package brings about 12.9 inches of clearance, a full-time version of Rock-Trac with a 4.56 ratio, and more noise. Whichever of the three you buy, the tire will matter more on a slough edge than any badge on the fender.
Which One Is the Best South Dakota Winter Vehicle?
For getting down an unplowed township road, all three will do it and the Rubicon does it with the most margin. For living with it at 20 below, the 4Runner's fixed roof is the quietest and best sealed, the Bronco's removable roof sits in the middle, and the Rubicon's standard soft top should be upgraded to a hardtop before the first cold snap.
A removable top is a summer feature with a winter cost. The Rubicon comes standard with the black Sunrider soft top, and a soft top in a January wind is louder, draftier, and slower to warm than a fixed roof. The fix is on the order sheet: spec the three-piece Freedom hardtop, or the Dual Top Group if you want the soft top back for July, and the Rubicon becomes a perfectly livable winter vehicle, with heated front seats and a heated steering wheel standard. The Badlands has the same issue in the same form and the same fix. The 4Runner TRD simply does not have the problem, because its roof never comes off.
On traction, the Rubicon's Rock-Trac is a part-time system: two-wheel drive on dry pavement, 4-High for snow and glazed gravel, 4-Low for a drift. There is nothing to think about. The Badlands' G.O.A.T. modes let you pick a slippery setting and let the truck manage things, which some drivers love and some find one more thing to fiddle with. The 4Runner's part-time system works like the Jeep's. Where the Rubicon's lockers earn their keep in winter is the drift across a section line the grader has not touched: engage them and walk through at low range instead of hitting it at speed. Our 2027 Wrangler winter post goes deeper on tops, heat, and which trim's 4x4 system you actually need.
Hunting and the Lake: Dogs, Decoys, Doors Off, and the Boat Ramp
As a hunting rig, the Rubicon and the Badlands are close cousins, both with removable doors and roof and room for two Labs and a decoy bag; the 4Runner TRD is the conventional wagon with a fixed roof, and for a lot of hunters the easier one to keep gear dry and dog hair contained. For the boat ramp, the Rubicon's 4:1 low range and standard Class II hitch make backing a 16-foot fishing boat down a slick Oahe ramp about as calm as it gets.
The doors-off September dove hunt is the Jeep's home turf. Full metal doors come off on quick-release hinges, the two front Freedom panels lift out in about a minute with no tools, and the windshield folds. The Bronco offers its own removable roof and doors, so the open-air experience is on the table there too. The 4Runner does not play this game, and its buyers generally do not miss it; they want the wagon that is sealed up on the way home with a wet dog in the back.
Towing is where you keep expectations honest. A properly equipped 4-Door Rubicon tows 3,500 pounds, which covers a 16-foot Lund on a single-axle trailer or a two-place enclosed, and the Class II hitch is already on the truck. The 2-Door is rated for 2,000. Both rivals sit in the light-duty range as well; verify the exact numbers at Beadle Ford or a Toyota store. None of the three replaces the Ram already in your yard for the stock trailer, and as the second vehicle, that is the point. Our Wrangler hunting and Lake Oahe post covers the dogs-and-gear layout and the doors-off-to-doors-on calendar in detail.
The Honest Highway and Daily-Driver Answer
On the four-hour run to the Hills, the Badlands rides quieter and smoother than the Rubicon, and the 4Runner TRD is quieter than both. The Rubicon on 33-inch off-road tires with a solid front axle is the most honest about being a 4x4 first, and a highway cruiser second.
I say this as someone who has driven a Rubicon to Rapid City more times than I can count: you get used to it, and you also notice the difference the first time you ride in a Bronco. A body that stays a little more settled at 75 is the Badlands' real advantage, and the Ford store will tell you the same thing. The 4Runner is a wagon in the old sense, sealed and steady, and the reliability reputation Toyota has built is deserved. Fuel economy on the Rubicon with the V6 automatic lands in the low 20s on the highway, roughly, and the 2.0L turbo does about the same or a hair better; I will let the other two brands state their own figures.
Two things the Rubicon has that neither rival matches for the right buyer: a 6-speed manual, still standard with the 3.6L V6 for 2027, and a 2-Door body if you want the short wheelbase and a garage fit. Every 2027 Rubicon also comes with the 12.3-inch Uconnect screen with wireless Apple CarPlay and Android Auto, a full-size spare on the tailgate, and a 21.5-gallon tank, none of which changed from 2026. If a quiet daily is the priority and the slough hardware is a nice-to-have, I would point you to the Sahara, or to the Grand Cherokee, before I let you overbuy a Rubicon.
How to Compare All Three From Bowdle in One Afternoon
Two of the three are sold by the same family within a few miles of each other, so this is a comparison you can do in person instead of on a screen.
- Write down the three worst places it will go. A specific slough, ramp, and section line in a specific month. Judge everything against those, not a trail video.
- Drive the Rubicon at Beadle's Chrysler Center first. Put it in 4-Low on the gravel behind the store, cycle the lockers and the sway-bar disconnect, then take it out on Highway 12 and listen to the tires.
- Drive the Bronco Badlands at Beadle Ford the same day. Confirm the one on the lot has the lockers you want, run it through its G.O.A.T. modes, and do the same highway loop.
- Sit in a 4Runner TRD with your gear in mind. Fixed roof, wagon cargo, rear locker. If the roof never comes off and the dogs ride inside, it will make its own case.
- Spec the top for January before you fall for the truck. On the Rubicon that means the hardtop or the Dual Top Group; on the Bronco, ask about the roof; on the 4Runner, you are done.
- Get pre-qualified and ask for current pricing on the exact build. Trim, top, tires, and tow package all move the number.
Quick Overview: Which One for Which Job?
| Job | 2027 Wrangler Rubicon | Bronco Badlands | 4Runner TRD |
|---|---|---|---|
| Sloughs and soft two-tracks | Most tools: 4:1 low, both lockers standard, sway-bar disconnect, 33s | Very capable, especially with both lockers specified | Capable with the rear locker; fewest tools when it gets soft |
| Drifted section lines | Simple part-time 4x4, lockers for the deep drift | Snow mode and selectable 4x4 | Part-time 4x4 with low range |
| Living with it at 20 below | Order the hardtop; heated seats and wheel standard | Removable roof, same caveat | Fixed roof; quietest and best sealed |
| Hunting rig, doors off | Doors, roof panels, and windshield all come off | Roof and doors come off | Nothing comes off; sealed wagon with the dog inside |
| Boat ramp and light towing | 3,500 lbs on the 4-Door, Class II hitch standard, 4:1 crawl on the ramp | Light-duty towing; verify at Beadle Ford | Light-to-moderate towing; verify with Toyota |
| Highway to the Hills | Loudest of the three on 33s; low-20s highway with the V6 automatic, roughly | Quieter, smoother ride from the independent front | Quietest; wagon steadiness and the reliability reputation |
Worth it if: the worst place it goes is genuinely soft or deep, you want both lockers and the 4:1 as standard, and doors-off season matters to you. The Badlands fits when you want most of that hardware with a smoother highway ride; the 4Runner TRD fits when a sealed wagon and a long-haul reputation matter more than an open top.
Skip the Rubicon if: your Wrangler will mostly see pavement and graded gravel — a Sahara or a Willys does that job for less money and less tire noise.
Key Takeaways
- The 2027 Rubicon's hardware is unchanged from 2026: Rock-Trac 4:1, heavy-duty axles, front and rear lockers, sway-bar disconnect, 33-inch tires, and a standard Class II hitch.
- For sloughs and soft two-tracks the Rubicon has the most tools as standard; the Badlands can be equipped with both lockers; the 4Runner TRD has a rear locker.
- The Badlands and the 4Runner ride quieter on the highway thanks to independent front suspension; the Rubicon's solid axle is tougher and simpler on rutted section lines.
- In winter, order the Rubicon with the hardtop; the 4Runner's fixed roof is the quietest and best sealed of the three.
- Beadle Auto Group sells the Wrangler in Bowdle and the Bronco at Beadle Ford, so you can drive both the same afternoon.
Frequently Asked Questions
Did the 2027 Wrangler Rubicon change compared to 2026?
No. The 2027 Rubicon carries the same Rock-Trac 4:1 transfer case, Dana 44-class heavy-duty axles, electronic front and rear lockers, front sway-bar disconnect, 33-inch off-road tires, and engines as 2026. The 2027 changes are special editions on the Sport line and a refreshed color chart.
Is a Wrangler Rubicon or a Bronco Badlands better for South Dakota hunting?
Both work well. The Rubicon ships with front and rear lockers, a 4:1 low range, and a sway-bar disconnect as standard, which gives it the most tools for slough edges and soft ground. The Badlands can be equipped with lockers at both ends and rides quieter on the highway thanks to its independent front suspension. Beadle Auto Group sells both, so drive each.
Can the 4Runner TRD take its top or doors off like a Wrangler?
No. The 4Runner TRD is a body-on-frame wagon with a fixed roof and fixed doors. That is a drawback for doors-off hunting season and an advantage at 20 below, where a sealed wagon is quieter and warmer than any removable top.
How much can a 2027 Wrangler Rubicon tow for a Lake Oahe boat?
A properly equipped 4-Door Rubicon is rated to tow 3,500 pounds, and the Class II hitch is standard on Rubicon. The 2-Door is rated for 2,000 pounds. That covers a typical 16-foot fishing boat on a single-axle trailer; keep the Ram for anything heavier.
My Take on the Rubicon vs Badlands vs 4Runner TRD
I have owned three Wranglers, and the Rubicon was the one I kept longest, so take my bias for what it is. Judged on the country we actually drive, the Rubicon has the most hardware already on it: the 4:1 low range, both lockers, and the disconnect are standard, and that matters when the worst place your truck goes is a slough margin in October. The Bronco Badlands is the one I would tell my brother-in-law to drive before he decides, because a quieter highway ride is worth a great deal over four hours. The 4Runner TRD is for the person who never wants the roof off and wants the thing to outlive the loan twice.
None of that changed for 2027, and that is the point. Jeep left the Rubicon alone this year, so the truck I am describing is the same one sitting on our lot as a 2026 and the same one you would order as a 2027. If the special editions or a new color are pulling you toward 2027, fine; if it is the hardware you want, buy whichever year is in front of you. Either way, the honest test is not a trail rating. It is your slough, your section line, your ramp, and your January.
Our 2027 Jeep Wrangler guide covers the rest of the year, and our 2027 trim comparison will tell you whether a Willys or a Sahara does your job for less than a Rubicon. Stop in at Beadle's Chrysler Center in Bowdle and we will put you behind the wheel; then drive down the road and try the Bronco. We are fine with that.
About the Author
Lexy Tabbert — Beadle's Chrysler Center, Bowdle, SD
Lexy Tabbert is the Director of Sales and Marketing at Beadle's Chrysler Center in Bowdle, South Dakota. She covers Ram, Jeep, Dodge, and Chrysler vehicles — helping families, ranchers, and ag operators across the region find the right truck and configuration for their needs. Learn more about Lexy.